Ezra Jackson Bailey
WALT For counselors Taking on new clients
Solo. AI-powered. Built to stick around.

Websites, AI, and all the tech in between. Handled by one person.

Solo, AI-powered tech help for small businesses. Websites, AI workflows, the digital plumbing in between. Output of a small agency. Relationship of one accessible person.

Role
Web, AI & tech infra
Engagement
Project or retainer
Reach me
Text, call, or email
Status
Taking new clients
The pitch

A small agency's output. One person's relationship.

Most small businesses are stuck between two bad options. Hire an agency, pay agency prices for slow turnaround and an account manager who doesn't text you back. Or wing it yourself and watch competitors pull ahead.

I'm the third option. One person, supercharged by AI, who can do the work an agency would charge $20K for — and stick around to keep it running.

What I do

A wide swath of your tech, handled by one person.

Five buckets. Pick one or all. Retainers usually cycle through several over a year.

01 — Web

Websites & digital presence

From a simple landing page to a full Wix rebuild — fast, owned, findable.

  • Site builds, redesigns, full rebuilds
  • Wix & Squarespace migrations to Astro on Cloudflare
  • SEO + AEO (schema.org, sitemaps, llms.txt)
  • Domain, DNS, hosting, analytics setup
02 — Local

Local discovery

The reason customers can't find you on Google usually isn't your site — it's the listing and a dozen broken citations elsewhere.

  • Google Business Profile setup & optimization
  • Directory cleanup (Bing Places, Apple Business, industry-specific)
  • Review collection systems & outreach templates
  • Local content and recurring GBP posts
03 — AI

AI workflows & internal tools

Find what's eating your team's time. Build the AI workflow that gives it back.

  • Custom AI assistants (Claude Projects, custom GPTs trained on your business)
  • Document & data processing pipelines
  • Internal dashboards and small custom tools
  • Light automation (Zapier, n8n, Apple Shortcuts)
04 — Brand

Brand, copy & marketing assets

The credibility layer that lets a small business punch above its weight.

  • Positioning & messaging
  • Site copy and landing-page rewrites
  • GBP posts, email outreach, review templates
  • Postcards, one-pagers, proposal docs
05 — Plumbing

The unsexy critical infrastructure

The boring infrastructure no owner wants to touch. Email, payments, scheduling, the spreadsheet that's becoming a database.

  • Email setup (Google Workspace, Cloudflare Email Routing, deliverability)
  • CRM hygiene & data cleanup
  • Booking, scheduling, and intake systems
  • Payments & Stripe setup
  • Spreadsheet, Sheets, and Airtable systems
How we work

Projects to start. Retainers to keep going.

Most engagements start with a project — a site rebuild, an AI workflow, a brand refresh. Once that ships, a monthly retainer keeps it current. Two stages of the same relationship.

01 How we start

Ship something concrete first.

A discrete engagement with a clear scope and end date. Most clients start here.

ProjectsFrom $1,500
Lite
$1,500–$2,500
Landing page or focused refresh.
Standard
$2,500–$5,000
Multi-page rebuild with real SEO + content.
Full
$5,000–$10,000
End-to-end digital-presence rebuild.
02 How we keep going

Stay on the team.

A monthly retainer keeps things current and gives you one person to text. Some clients start here too, if there's already a healthy stack.

RetainersFrom $99 / mo
Maintenance
$99–$200 / mo
Post-engagement care, on call.
Active
$300–$600 / mo
Multiple workstreams running concurrently.
Heavy
$1,000+ / mo
Active growth mode, many things in motion.
What it feels like

Either shape, same way of working.

Project or retainer, the texture is the same — one accessible person, AI doing the heavy lifting, plain language.

01

Solo, supercharged.

One person, but armed with the AI tools agencies are still figuring out. Output of a team, relationship of one trusted contact who picks up the phone.

02

Easy to reach.

Text me when something breaks. Text me when an idea pops up. No portal, no ticket system, no account manager. Just me.

03

Plain language, no theatrics.

No agency-speak, no scope-creep posturing, no quarterly business reviews. You tell me what you need. I do it. We move on.

Recent work

A real before. A real after.

The clearest example of how this looks in practice — a full rebuild for a Colorado Springs counseling practice.

Case study · 2026

Matthew Bailey Counseling — from a flat Wix page to a real digital practice.

An unindexed Wix placeholder, rebuilt into a fast Astro site with split specialty pages, a working contact form, local SEO, and a year of Google Business Profile posts queued.

Astro · Cloudflare SEO + AEO GBP overhaul Brand & copy
View case study
Contact

Best way to start: just reach out.

No intake form, no calendar gauntlet. Tell me what you're trying to figure out and I'll write back. First conversations are free and there's no expectation on the other end.

About me. I'm Ezra Bailey. I help small businesses run on better tech — websites, AI workflows, the digital plumbing in between. Currently working with a counseling practice in Colorado Springs, a metal building business in Texas, a personal trainer near College Station, and a few other corners of the internet.