Ezra Jackson Bailey
WALT Taking on new clients
Solo. AI-powered. Built to stick around.

Websites, AI, and all the tech in between. Handled by one person.

I'm a solo, AI-powered tech generalist for small businesses — websites, AI workflows, automations, and the digital plumbing in between. The output of a small agency, the relationship of one accessible person, on the team for the long haul.

Role
Web, AI & tech infra
Engagement
Project or retainer
Reach me
Text, call, or email
Status
Taking new clients
The pitch

A small agency's output. One person's relationship.

Most small businesses are stuck between two bad options. Hire an agency and pay agency prices for slow turnaround and an account manager who doesn't return your texts. Or wing it yourself, juggle five SaaS tools and a Wix site you've been meaning to redo for two years, and watch your competitors quietly pull ahead.

I'm the third option. One accessible person, supercharged by AI, who can credibly take on the work a small agency would charge $20K for — and stick around to keep it running. AI is the reason the math works. The output is what you'd get from a four-person team. The relationship is what you'd get from a friend who happens to know how to build all this stuff.

What I do

A wide swath of your tech, handled by one person.

Five buckets. Pick one or all. Most retainers cycle through several over the course of a year as priorities shift.

01 — Web

Websites & digital presence

From a credible-looking landing page to a full Wix-to-modern-stack rebuild — fast, owned, and findable.

  • Site builds, redesigns, full rebuilds
  • Wix & Squarespace migrations to Astro on Cloudflare
  • SEO + AEO (schema.org, sitemaps, llms.txt)
  • Domain, DNS, hosting, analytics setup
02 — Local

Local discovery

The reason customers can't find you on Google usually isn't your site. It's the listing — and a dozen broken citations across the internet.

  • Google Business Profile setup & optimization
  • Directory cleanup (Bing Places, Apple Business, industry-specific)
  • Review collection systems & outreach templates
  • Local content and recurring GBP posts
03 — AI

AI workflows & internal tools

Find what's eating your team's time. Build the AI workflow that gives it back. Not buzzwords — actual leverage.

  • Custom AI assistants (Claude Projects, custom GPTs trained on your business)
  • Document & data processing pipelines
  • Internal dashboards and small custom tools
  • Light automation (Zapier, n8n, Apple Shortcuts)
04 — Brand

Brand, copy & marketing assets

The credibility layer that lets a small business punch above its weight without keeping an agency on retainer.

  • Positioning & messaging
  • Site copy and landing-page rewrites
  • GBP posts, email outreach, review templates
  • Postcards, one-pagers, proposal docs
05 — Plumbing

The unsexy critical infrastructure

The boring tech infra no owner-operator wants to touch. Email, payments, scheduling, the spreadsheet system that's slowly becoming a database — handled.

  • Email setup (Google Workspace, Cloudflare Email Routing, deliverability)
  • CRM hygiene & data cleanup
  • Booking, scheduling, and intake systems
  • Payments & Stripe setup
  • Spreadsheet, Sheets, and Airtable systems
How we work

Projects to start. Retainers to keep going.

Most engagements start with a focused project — a website rebuild, an AI workflow build-out, a clean brand refresh. Once we've shipped something good together, a monthly retainer keeps it that way. Two stages of the same long-running relationship.

01 How we start

Ship something concrete first.

A discrete engagement with a clear shape, scope, and end date. Most clients land here first — a real piece of work with a real outcome.

ProjectsFrom $1,500
Lite
$1,500–$3,000
Landing page or focused refresh.
Standard
$4,500–$8,000
Multi-page rebuild with real SEO + content.
Full
$9,000–$15,000
End-to-end digital-presence rebuild.
02 How we keep going

Stay on the team.

After a project ships, a monthly retainer keeps the work current and gives you one person to text. Some clients start here too, if there's already a healthy stack to maintain.

RetainersFrom $250 / mo
Maintenance
$250–$350 / mo
Post-engagement care, on call.
Active
$1,000–$1,500 / mo
Multiple workstreams running concurrently.
Heavy
$2,500+ / mo
Active growth mode, many things in motion.
What it feels like

Either shape, same way of working.

Project or retainer, the texture of the work is the same — one accessible person, AI as the force multiplier, plain language, no theatrics.

01

Solo, supercharged.

One person, but armed with the AI tools the big agencies are still figuring out. The output of a team, the relationship of a single trusted contact who picks up the phone.

02

Easy to reach.

Text me when something breaks. Text me when an idea pops up. No portal, no ticketing system, no account manager. Just me — whether we're mid-project or steady-state retainer.

03

Plain language, no theatrics.

No agency-speak, no scope-creep posturing, no quarterly business reviews. We talk about what you actually need. I do it. We move on.

Recent work

A real before. A real after.

The clearest example of what this looks like in practice — a full digital-presence rebuild for a Colorado Springs counseling practice, end to end.

Case study · 2026

Matthew Bailey Counseling — from a flat Wix page to a real digital practice.

Took an unindexed Wix placeholder and rebuilt it as a fast Astro site on Cloudflare with proper schema.org, split specialty pages, a Pages Functions contact backend, full local SEO, a Google Business Profile overhaul, and a year of GBP posts queued. Real before, real after, real story.

Astro · Cloudflare SEO + AEO GBP overhaul Brand & copy
View case study
Contact

Best way to start: just reach out.

No intake form, no calendar gauntlet. Tell me what you're trying to figure out and I'll write back. First conversations are free and there's no expectation on the other end.

About me. I'm Ezra Bailey. I help small businesses run on better tech — websites, AI workflows, automations, and the digital plumbing in between. I work with clients who want one accessible person handling their tech instead of a parade of agencies and freelancers — usually a project to start, and a retainer to keep things current. Currently working with a counseling practice in Colorado Springs, a metal building business in Texas, a personal trainer near College Station, and a few other corners of the internet.